A number of companies carry out a rolling programme of market research (and/or compile published information from various sources) and publish the results as market or industry reports. Below are some of the better-known market research companies that offer a wide range of published market reports.
A leading supplier of media, product and consumer intelligence, Mintel publishes over 500 reports a year, providing expert analysis on both European and US markets.
Central to its brand is the Mintel Market Report. Each one contains market size and trends data, forecasts, information about participating companies and detailed consumer research. It also produces Special Reports, which examine the UK as a whole, our lifestyles, attitudes, hopes and fears.
In 2001, Mintel branched out into European reports by acquiring the Corporate Intelligence Group (CIG). The brands Retail Intelligence and Travel & Tourism Intelligence have been retained and European Consumer Report have since been added to the range.
Product research is provided via its Global New Products Database, which details worldwide product innovation in consumer packaged goods markets. Featuring pictures, ingredients, details and descriptions of all key new products, the database provides users with daily updates and an e-mail alert service.
Key Note (ICC)
Key Note reports cover a wide range of information on individual market sectors, for example lingerie, house building, the chemicals industry. It has over 350 current titles, with approximately 18 new or updated titles produced per month.
Reports are presented in a standard format: industry structure, market size and trends, recent developments, future prospects, and further sources of information.
Market Reports Plus provide additional information on particularly diverse or dynamic sectors, for example snack foods, public houses. Market Reviews provide a broader perspective where related industries are brought together under one title, for example UK DIY and home improvements.
There is also a range of special and European titles; for example, Vegetarian Foods, Telecoms in Europe. Reports are available on CD-ROM and online. Free executive summaries and contents pages can be viewed and downloaded online.
Euromonitor is a major independent publisher of market analysis reports, as well as online databases, directories, books and journals. Euromonitor's research covers more than 300 markets worldwide in the consumer, industrial and service sectors.
It publishes around 400 market reports, which are available in hard copy, on CD-ROM or via the Internet. The contents pages and sample pages of reports can be viewed online. Only data that is downloaded is paid for.
Tailor-made reports are also available so that individuals can select the information they would like to receive.
MSI Marketing Research for Industry
MSI produces reports on specialist industrial and business-to-business markets. Major subjects include: building and construction, healthcare, environmental services, distribution, transport and infrastructure. MSI has 300 current reports. Popular titles are rewritten on an annual basis, while others are updated every 18 months to two years.
Each report typically follows the same format: a section on the economy, detailed information on the specific market segment, and market forecasts.
MSI reports are currently available in hard copy and on disk or via e-mail in pdf format.